https://marden.com.au marden.com.au Sat, 10 Jul 2021 05:38:26 +0000 https://marden.com.au en https://marden.com.au/DiJones Sat, 10 Jul 2021 05:09:32 +0000 marden.com.au https://marden.com.au/DiJones DiJONES Making the DiJones vision the very thing they stand for. The DiJones rebrand brought on significant change - a new vision and focus. This DiJones has a purpose: to stand for something, celebrate, and say things with contemporary style. This DiJones is different. This DiJones belongs to everyone. https://marden.com.au/Country-Road Sat, 10 Jul 2021 05:36:13 +0000 marden.com.au https://marden.com.au/Country-Road https://marden.com.au/Cunninghams Sat, 10 Jul 2021 03:45:50 +0000 marden.com.au https://marden.com.au/Cunninghams CUNNINGHAMS Three additional offices, thirty-three additional staff and thirty per cent growth since 2015. Since 2014, we've helped Cunningham's rebrand and continue to take the lead and not follow the trend. When it comes to our brand strategy, clients like Cunninghams want us to solve their problems with the most concise answers we can find. For Cunninghams, it is as much about 'what makes one feel good as it is about the result’. https://marden.com.au/Harcourts Sat, 10 Jul 2021 02:19:12 +0000 marden.com.au https://marden.com.au/Harcourts A sweet reward on the back of a successful rebrand. All-time record with a 13% increase in written and settled sales following hard on the heels of Harcourts International rebrand. https://marden.com.au/Lucas Sat, 10 Jul 2021 02:56:01 +0000 marden.com.au https://marden.com.au/Lucas <img width="300" height="148" width_o="300" height_o="148" data-src="https://freight.cargo.site/t/original/i/835f8ead6023530cc0512dad0483410ee09a5c5c65d689aa28329685ff94d677/LUCAS.svg" data-mid="113506386" border="0" src="https://freight.cargo.site/w/300/i/835f8ead6023530cc0512dad0483410ee09a5c5c65d689aa28329685ff94d677/LUCAS.svg" /> After 12 short years dominating the real estate segment in Docklands Melbourne with over 60% market share, the business was faced with a changing reality - finding room to grow and expand into new areas. We created the new Lucas brand focused on the 'apartment' specialist rather than the area specialist. With a pitch that opened doors to a new broader market beyond Docklands. To this end, we created a platform for future success as Melbourne's "vertical living specialists". https://marden.com.au/Cooley Sat, 10 Jul 2021 05:11:15 +0000 marden.com.au https://marden.com.au/Cooley COOLEY Only Auction. Only Cooley. Clear, simple and memorable brand ideas that are succinctly told and beautifully expressed - that is Cooley. A client for over 15 years, Cooley (previously Cooley Auctions), has gone from strength to strength. From one-bedroom apartments to high-end properties, he’s the go-to auctioneer for Sydney’s leading agents. We made it orange, and we shaped him, Cooley. All in all, we love what we do for Cooley and are proud of it. https://marden.com.au/Ray-White Sat, 10 Jul 2021 01:24:09 +0000 marden.com.au https://marden.com.au/Ray-White RAY WHITE Three days is all it took to break the glass ceiling holding back Australia’s largest real estate network. Ray White, Australia’s largest real estate group, needed a fresh image that would have the support of their extensive franchise network. Marden was commissioned to unearth brand misalignments and provide insight into the possibilities of ‘what could be’. The result, a new look and feel, along with a new level of brand architecture, an entire new library of marketing tools that covered everything – from property marketing templates, office signage to agent marketing and brand campaigns. https://marden.com.au/Thomson Wed, 07 Jul 2021 07:57:59 +0000 marden.com.au https://marden.com.au/Thomson THOMSON We helped Thomson access the hearts of house hunters like no other agent could. The Thomson brand has been evolving for 130 years and stands today as one of Melbourne's most highly respected real estate names. With the help from us, Thomson is constantly looking for better and more innovative ways to please its clients. Intensive research factors significantly into the way we add value to our clients. Back in 2005, Marden was commissioned to energise the brand and its marketing presence. Today, we are working closer than ever to deliver something even more powerful – a whole new brand from the inside out. https://marden.com.au/Love Sat, 10 Jul 2021 05:32:59 +0000 marden.com.au https://marden.com.au/Love <img width="300" height="148" width_o="300" height_o="148" data-src="https://freight.cargo.site/t/original/i/f5e0b3b28855435450ab7419a6a68a69c3b7166176d3f543542b083df3313268/LOVE.svg" data-mid="113496775" border="0" src="https://freight.cargo.site/w/300/i/f5e0b3b28855435450ab7419a6a68a69c3b7166176d3f543542b083df3313268/LOVE.svg" /> Love&amp;Co is one of Melbourne’s largest privately owned real estate networks, boasting a network of six offices. Our task was to rebrand the company and rekindle local love and attention for this much-celebrated business on the cusp of future growth. https://marden.com.au/CobdenHayson Sat, 10 Jul 2021 05:38:26 +0000 marden.com.au https://marden.com.au/CobdenHayson COBDEN HAYSON Rebranded in 2006 and reborn in 2021. No other local business can claim 4x growth in market share in the first six years. Cobden &amp; Hayson have been a dominant force in local real estate since the rebrand in 2006. Now they have embarked on a bold new change to reflect the pull of the market, re-launching as CobdenHayson. Still, the same familiar team headed by the same Principals in the exact location, only now with a contemporary pitch and a more innovative approach. Why the change? With a strong vision for the future and help from us, they’re committed to tomorrow’s best practices and remain at the industry's forefront.