RAY WHITE

Three days is all it took to break the glass ceiling holding back Australia’s largest real estate network.

Ray White, Australia’s largest real estate group, needed a fresh image that would have the support of their extensive franchise network. Marden was commissioned to unearth brand misalignments and provide insight into the possibilities of ‘what could be’. The result, a new look and feel, along with a new level of brand architecture, an entire new library of marketing tools that covered everything – from property marketing templates, office signage to agent marketing and brand campaigns.